![]() Configuring Submit to Access on the gateway page to require a submission from the registration form (to restrict and grant access to the target page).Installing the free Submit to Access plugin by Gravity Wiz (this plugin prevents a page from being accessed until the specified form is submitted).Building the lead generation/registration form (this form makes heavy use of conditional logic).Creating the gateway page (this page displays the form and protects the webinars until people register).Creating the target page for the free webinars (this page is protected behind the lead generation form).Let’s first look at how Carolina Web Design broke this project down into individual steps… Steps of the ProcessĪlthough the form plays a pivotal role in this project, there were a number of other pages and features that had to be built out and set up to ensure a streamlined process from start to finish. Therefore, the client asked for a one-time signup form, which once submitted would allow people to have permanent access to their webinars. However, Carolina Web Design’s client didn’t want to inconvenience their users by asking them to re-enter their details every time they returned to view a webinar. Once email addresses have been collected, these leads can be entered into a mailing list or CRM for future contact. ![]() Protecting valuable content in this way is a great lead generation strategy – by offering a lead magnet (in this case the free webinars) users are, more often than not, happy to part with their personal information (like their email address) to gain access to the content. The client wanted these webinars hidden behind a form, with users only being able to gain access to the content after the form has been submitted. Let’s find out more… The Project: A BackgroundĬarolina Web Design was asked to work with a client who offers free webinars to their members and non-members. ![]() ![]() The form in this case study relies heavily on conditional logic, as well as integration from Gravity Wiz. It makes the forms more powerful and dynamic and it can even help with security.” “Gravity Forms has been a fantastic development tool for us and our clients because it’s built for extended development, it’s very reliable, and when we need help, the folks at RocketGenius are there.Īnother thing we love about Gravity Forms is the flexibility of Conditional Logic. Robert has over 25 years design experience in marketing and advertising, and recently shared that he has been using Gravity Forms for over eight years… Let’s get started… Carolina Web Design and Gravity FormsĬarolina Web Design, run by director Robert Wilkins, focuses on providing creative and unique design services, tailored to clients’ individual needs. ![]() This project consisted of multiple parts – in this article we look at each step of the setup process, as well as examine the form features, and explore the key role played by Gravity Wiz. In this case study, we look at how Carolina Web Design – a long time agency customer of Gravity Forms – used Gravity Forms and Gravity Wiz to restrict user access to webinar content by locking it behind a lead generation form. Gravity Forms is an impressive tool, and paired with other add-ons there is no end to what this plugin can achieve. Case Studies - A Case Study: Generating Leads with Gated Content using Gravity Forms and Gravity Wiz By Megan Jones Published August 5, 2020 ![]()
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